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Measure 27
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questions
Concerns about genetically engineered foods
The Monsanto files
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Measure 27?
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Yes on 27
1245 Charnelton Street
Eugene, OR 97401
541-338-8766

info@voteyeson27.com

Monsanto and their coalition associates reportedly are planning to spend a record $6 million to try to defeat Measure 27. Let's show Monsanto they cannot buy this election. Please get involved and help us win this important fight!

 

People are talking

Why all GE foods
should be labeled

 

Make a donation

 

It's time to shine a bright light on the biotech industry backed PR machine cranking out propaganda aimed at keeping us in the dark about what we're eating. The strongest opponents of Measure 27 are corporate giants like Monsanto -- Measure 27 is threatening their cash cow and they'll do anything to defeat it.
Mel Bankoff, founder, Emerald Valley Kitchen, producer of organic salsas

The multinational corporations that brought us PCBs, DDT and Dioxin are fighting a law that supports the right of Oregonians to know exactly what is in their food. When it comes to genetically engineered foods, they're basically saying: It's none of your business.
Lisa Archer,
Friends of the Earth Spokesperson

 

 

Why was genetically engineered food banned from Monsanto's own staff cafeteria?

Why did Gerber remove GE ingredients from its baby food, even though the company was owned by Novartis, a huge biotechnology company?

Why did McDonald's pull Monsanto's GE potato?

 

The real strategy is to introduce so much genetic pollution that meeting the consumer demand for GM-free food is seen as not possible. The idea, quite simply, is to pollute faster than countries can legislate - then change the laws to fit the contamination.
Naomi Klein, "When Choice Becomes Just A Memory," The Guardian, January 21, 2001

 

This Web site created by:
The Campaign to Label Genetically Engineered Foods

 

Thank you for your support. The fight continues!
We'd like to thank the hundreds of thousands of Oregon voters who voted YES on Measure 27. And we'd like to thank the very many volunteers who helped fight for the right of Oregonians to know what's in their food.

Though we lost in the polls Nov. 5th, we remain committed to the effort to label genetically engineered foods in Oregon, and across the nation.

We will maintain this web site for the foreseeable future. We also encourage folks who are interested in labeling genetically engineered foods to visit our web site at www.thecampaign.org. There, you can sign up for our e-mail news update list, and keep posted on national efforts, and local efforts around the country, to label genetically engineered foods. You'll also find form letters that you can send to your members of Congress, President Bush, and various government agencies, asking for labeling. Send in those letters -- it can make a huge difference in convincing Congress to act.

It took a record-setting, multi-million dollar advertising blitz by the biotech industry to defeat Measure 27 and reverse the polls, which initially showed Measure 27 winning in Oregon. Yet, also on election day, a new national poll shows that 88 percent of Americans want genetically engineered foods labeled.

The battle to label genetically engineered foods clearly is not over. It has just begun. Labeling is already in place throughout Europe, Australia, New Zealand, Japan and many other countries. It's just a matter of time -- and our collective activist efforts -- before the United States grants its citizens the same right to know what's in our food.


Help spread the word!
Yes on 27 Flash presentation Yes on 27 has created a great new multimedia Flash presentation supporting Measure 27, and we're counting on you to tell everybody you know!

Check out the Flash movie!

Tell your friends!

In addition: Please print out this Yes on 27 poster (PDF) and place it somewhere that others will see it. Thanks!

Why don't they want you to know what's in your food?
Label GE foodsMonsanto and their coalition associates seem desperate to keep you from knowing that your food is genetically engineered. Do they know something that we don't? Why are they trying to keep it a secret?

Learn more

The Monsanto files

Consumers Union, publisher of Consumer Reports magazine, endorses Measure 27
Consumer Reports logoThe highly influential and non-partisan Consumers Union has endorsed Measure 27. “Passage of Measure 27 would be a significant victory for consumers, who want to be able to make an informed choice about the foods that they eat and feed to their families. Federal and state laws currently require many labels on products that line supermarket shelves--consumers must be told when milk is homogenized, juice is made from concentrate, beef is irradiated, and if canned sardines come from Norway. Genetically engineered foods warrant the same treatment,” says Jean Halloran, Director of the Consumer Policy Institute, Consumers Union.

Read Consumers Union media advisory

Consumers Union sends letter to Gov. Kitzhaber Supporting Measure

Go Ducks!
Oregon Ducks University of Oregon's newspaper, Oregon Daily Emerald, endorses Measure 27. "We heartily endorse Measure 27. It is only fair that the people know what they are eating -- especially if it contains genetically engineered products." Read the full editorial.

Endorsed by:
Democratic Party of Oregon, Sierra Club (OR Chapter), League of Conservation Voters, OSPIRG, Pacific Green Party and more

How much will Measure 27 cost?
For state government: Less than 75 cents per year per Oregonian. (See government estimate.) For consumers: No increase in cost of consumer foods has resulted in other countries from laws that require labeling of genetically engineered food, so there is no reason to expect increases in Oregon. See statements by Safeway and other major food retailers in the European Union.

The smokescreen of misleading advertising against Measure 27
Oregon Measure 27 would require labeling of genetically engineered foods in Oregon. Out-of-state multinational chemical and biotech corporations that produce genetically engineered (GE) foods are spending millions of dollars in misleading advertising to confuse the public. To date, opponents have raised nearly $4.6 million, only $5,500 of which came from Oregon. The Vote Yes on 27 Committee wants you to know the facts. (PDF flyer - pass it around!)

"There's something very American about it. People want the right to know. We're the country of freedom of information. It's antiquarian not to have labeling on these foods."
Dennis Kucinich, Ohio Congressman


The Monsanto Files
Monsanto is the world's dominant biotech company, and the largest contributor to the Measure 27 opposition effort so far.

Some controversial products made by Monsanto over the years:

  • Saccharin
  • Agent Orange
  • DDT
  • Dioxins
  • PCBs
  • RoundUp, which became the world's top-selling herbicide
  • Bovine Growth Hormone (Posilac)
  • Aspartame (Equal/Nutrasweet)
  • Neotame
  • Genetically engineered seeds
  • Terminator seeds
  • Pesticidal potatoes
  • Roundup-Ready soybeans

Learn more in the Monsanto Files

Public relations expert criticizes biotech industry's secrecy
"The GM food industry's insistence on keeping secrets further exposes its shortcomings" -- PR Week article by Paul Holmes, president of The Holmes Group. "Let's say your company makes a massive technical advance, one that both improves the quality of the product you sell and has the potential to solve one of the world's most intractable problems. You'd be ready to spend millions to promote it, right? Well, not if you're in the genetically modified (GM) food business. Then you spend $4.5 million on a campaign to keep your new technology secret.... "

"....Fighting against an informed public only creates the impression that it has
a sinister secret to hide. " Read the full story.

Measure 27 would:

  • Require foods that have been genetically engineered to be labeled -- something that an amazing 93 percent of Americans say they want
  • Protect your right to know what's in your food
  • Empower you to choose whether to buy controversial genetically engineered foods for your family
  • Make Oregon's food more attractive to millions of Americans in other states who want labeling
  • Send a message to the rest of the world finally that America DOES care about the controversial issue of genetically manipulated foods.

Which foods are being genetically engineered?
Two-thirds of foods on supermarket shelves are genetically engineered, or contain genetically engineered ingredients. Check out our list of some common foods that have been genetically modified.

Measure 27 likely to stand up to legal challenge
Measure 27 opponents say Measure 27 would be challenged in court if passed. But analysis by Colorado attorney Gillian Dale of the firm Petros & White LLC shows that courts are apt to uphold Measure 27 if challenged.. Read the full 17 page analysis (PDF)

Conclusion: "Although constitutional arguments may be raised against the implementation of state laws requiring the labeling of genetically engineered foods, the case law discussed above is generally positive and provides us with strong arguments, both that such legislation is authorized under the commerce clause, and that it is not preempted by the FPLA or the FDCA. Further research may be warranted to determine whether any other federal statutes could be cited in a preemption argument. Any state legislation introduced in Colorado should be checked against existing or proposed legislation from other states to ensure uniformity and avoid any conflicting requirements. Finally, all of these arguments could be avoided entirely if Congress could be persuaded to enact uniform federal legislation on this subject. However, the promulgation of legislation by a few individual states may provide the most effective impetus for the enactment federal legislation."

 

Read a statement from The Campaign to Label Genetically Engineered Foods, creater of this web site, about the next steps in the fight to label genetically engineered foods.

Let It Be...Labeled
Paul McCartney Sir Paul McCartney endorses Measure 27, records radio commercial
Legendary musician Paul McCartney has endorsed Measure 27 and recorded a radio spot promoting the YES effort.

Listen to the radio spot (Real Audio)

Read the transcript of the ad

Read the press release announcing the McCartney radio ad

McCartney, whose former wife Linda started a convenience food business, has been an activist on genetically engineered food matters for some time. In 1999, he said: “People are genuinely worried about the power that these great big companies have. And if these companies can put a fish gene into a tomato and not have to label it, I understand people’s worries. I'm worried. How do I know what I'm eating?”

The McCartney story, picked up by the AP News wire, has made it to news outlets throughout Oregon, across the United States, and even half-way around the globe to the Times of India! Thank you, Sir Paul!

New cost estimate released
OSU professor's report reveals total annual costs may range from about 26 cents to $10.37 per person -- nowhere near the amount claimed by Measure 27's opponents.

Oregon Public Broadcasting Radio reported on the story:

"Backers also received a boost from an Oregon State University report that analyzed the cost of the measure. OSU Economics Professor Bill Jaeger concluded that opponents had severely overestimated how much Measure 27 would cost the government and consumers.

Bill Jaeger: I think they're highly exaggerated and I don't think they come from, what I would consider to be an authoritative or carefully done economic analysis."

New ads hit newspapers, airwaves

Vote Yes ad

Full page ad in Oregon newspapers -- large graphic, or PDF

Listen to the one-minute Yes on 27 radio ad hitting the airwaves (Real Audio)

Oregon Rural Action has created the following four 30-second radio ads (Real Audio): A, B, C, D

Almost everybody wants genetically engineered foods to be labeled
Almost all Americans want genetically engineered foods to be labeled, according to the polls. ABC News, for example, found that a remarkable 93 percent of Americans support labeling.
Learn more

News updates

Contaminated choices: CropChoice editor Robert Schubert commentary. "The fact that the biotech corporations are well along in polluting organic foods with a technology they can't control undercuts their argument in the Oregon labeling debate that people who don't want to eat genetically engineered foods can simply go down the organic aisle. Those consumers increasingly don't have that choice. The biotechnology industry contaminated it." Read the commentary.

Busted: Oregon State University economist and agriculture/resource policy specialist reveals that Measure 27 opponents are dramatically overstating costs of the measure. The cost estimates used by opponents of Measure 27 are between 15 and 45 times higher than estimates from economic studies of comparable labeling laws in several other countries. Read the summary, or the full 5-page report in PDF format.

Steve Duin column in the Oregonian: Oregonian politics should be better than this. "I don't doubt that there's a cost to firing up this labeling process, but those estimates are ridiculous, unnecessarily including the cost of applying the measure to restaurants and schools. For a point of comparison, Florida runs a similarly unique country-of-origin labeling program for less than $250,000 per year. " Read the article.

Alert: Alliance for Bio-Integrity Exposes misrepresentations in FDA's letter to Gov. Kitzhaber. (FDA letter from Deputy Director Lester Crawford Oct. 4th voiced FDA's opposition to labeling.) "It is disappointing that Dr. Crawford has renewed the fraudulent claim that the FDA is 'not aware of any information or data that would suggest that any genetically engineered foods … are not as safe as conventional foods.' It is especially troubling that he is employing this falsehood in an attempt to defeat an Oregon ballot initiative...." Read the letter.

Alert: U.S. companies already label products for shipment overseas -- Greenpeace press release. “Everyone in Oregon should get a chance to see this label,” said Greenpeace spokesperson Lindsay Keenan. “When a major company like Heinz can label all the GE ingredients, ship the product all the way to Australia, and still make a profit selling it, then you have to wonder why labelling opponents say this is not possible for Oregon.” Read the press release and see the label.

Survey says:
58% Yes
36% No
Details: The Oregonian, Oct. 9

(The numbers look good right now, but just remember that the Monsanto-led opposition is spending massive amounts of money trying to defeat the measure through misleading TV ads. Every vote counts!)

"Food label measure a no-brainer," says Corvallis Gazette-Times, in urging YES vote on Measure 27. Read the editorial.

Flying Their Freakfood Flag High: Monsanto could bust the Oregon campaign-spending record in its attempt to cut off Measure 27. Willamette Week. Read the story.

Monsanto running scared? "A political barometer: Donations show which measures scare whom" -- Eugene Register-Guard. Read the editorial.

Monsanto in pickle of its own making on Measure 27, says the company's hometown newspaper. "It seems a stretch to believe that labeling would add very much to food costs." Read the editorial.

For an extensive selection of news about genetically engineered foods, including Oregon, national and international news, visit The Campaign to Label Genetically Engineered Foods news pages.

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Four United Natural Foods trucks are spreading the message
"Vote YES on Measure 27 throughout the state of Oregon